Innovation of Chatbots
New advances in technology have opened the doors to an easier, faster and conversational solution: Chatbots.
According to Gartner, by 2020, around 85% of our interactions will
be handled by bots instead of humans.
With
its presence in diverse areas, including households, workplaces, industries,
and even in our vehicles, the importance of Chatbots is growing day by day.
Chatbots have become the latest addition to every marketer’s bag of strategies
to run business in a more efficient manner. The major advantage of using
Chatbot here is, they can be used from customer support to lead generation.
Let’s
understand what really are Chatbots?
Chatbots
are applications that can mimic human talks using Natural Language Processing
and Machine Learning algorithms.
For
the simplest of reference, our Alexa and Google Home - our
virtual family members, are all Chatbots!
They
can distribute the huge data they receive, rapidly orchestrate the issues found
inside, and disclose it to their human equivalents. AI-enabled Chatbots have
become one of the best solutions for responding to real-time customer queries
proficiently.
Brands
are now opting to automate the process of routine tasks in customer service,
e.g. scheduling appointments and updating payment details.
Everybody
around is so inquisitive about bots and innovation behind them. The fact is
chatbots are already around us, working, and helping us in getting our daily
chores done!
Humans’ Support
Congratulations, You just got hired by a Chatbot!
Introducing
you to AskHR, an intelligent virtual assistant that can respond to
employee queries, walk them through processes, assist them in relevant
documents, or process common HR requests. AskHR can be integrated with the
company’s email, also with the popular collaboration platforms such as Slack
and Microsoft Teams and even Amazon’s Alexa for voice command capabilities.
VOLVO: The Recruiting Car, conducts Job Interviews in Volvo's A.I.
Stunt
Creative
Agency FamousGrey has refitted a Volvo S90 as the "HR90," making it
AI-enabled so that it could recruit its own technician. The car initiated and
performed the recruitment process at the Brussels Motor Show,
proceeding with a voyage through occupation expos, schools and Volvo
dealerships looking for new contracts.
Volvo,
seeking 50 candidates for real jobs for its Ghent factory and with local
dealers, asked the interested candidates to submit their job application on a
website in order to be considered for an interview. The car then tests them via
image recognition, mapping, and analysis of preset parameters, analysing the
candidate's facial expressions and word use in order to assess their knowledge,
motivation and social skills.
Answers
are evaluated, processed forward, invitations are sent via mail, requirements
are considered and then you reach the ‘human’ HR resource.
Imagine,
the recruitment is done!
Chatbots as Receptionists - It’s already a THING!
Let’s
consider, a visitor lands on your website. The bot available on the website
could be programmed in a way to greet the visitor when they are on the webpage,
either with a simple welcome message like hello or with the offer of directing
them to what they’re looking on the website.
If
we talk about engagement, conversations are considered to be better than static
web forms, any day. A Chatbot can talk to the website visitor, know their
contact details and requirement, and respond accordingly.
Food for thought!
IBM: An educational Chatbot, Watson Computer, was created by IBM to
provide an answer to general questions asked by kids. This Chatbot has won 1
million $ prize in a Quiz competition against human champions.
Facebook: 3,00, 000 Chatbots are currently active on the
Facebook platform since the Facebook CEO, Mark Zuckerberg, allowed developers
to use Chatbots on Facebook Messenger.
We think you should message a business just the way you would
message a friend - Mark Zuckerberg
Customer Care: Chatbots, if programmed
efficiently, can provide an amazing customer service experience. They are
capable of providing direct answers to all the basic customer questions. For
example, a New York-based company is using IBM’s Chatbot ‘Rocky’ to
provide information to their prospective diamond buyers. This Chatbot can
explain buyers about the product details and services the business can provide.
Personal Assistants: Contact Centre AI is a tool
developed by Google, which can take your calls as a virtual assistant once the
contact number is attached to it. Chatbots such as Siri, Alexa, and
Cortana, can work as a personal assistant and can timely remind you
about your daily tasks.
Marketing & Branding: Safe to say, Chatbots prove
to be very fruitful in the field of marketing. Emails and message campaigns can
be very easily automated using Chatbots. It is estimated that 80% of businesses
would want to have Chatbot by 2020 - this year, yes!
So where else are Chatbots communicating?
- Chatbots in the education sector can work as a bridge between the school and the parents. Chatbots fully equipped with data are capable of answering the general queries asked by the parents about the school, academics, students, and others.
- Airline industries like Emirates are using Chatbot to respond to customer queries in the beginning by feeding them with the basic questions and answers.
- In the banking sector, Kotak Bank, HDFC Bank, etc. are allocating Chatbots as a Relationship Manager for the account holder. In case chatbots are not able to answer queries, then it is transferred to a human.
- In the corporate industry where data is the most important, humans are replaced by Chatbots to capture the data and prevent leakage of leads. (Yes, very important!)
In
no time this list would become endless and every brand will have its own bot
channel. Chatbots are expected to become more intelligent and as common as a
business phone number for any organisation.
We
are moving towards a more conversational way of doing things and Chatbots will
replace search windows and many apps in the not-so-distant future!
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